Bringing System Integration To New Heights With Solotech

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Solotech has over 40 years of experience and is well-known for the expertise of its Rental Division (providing rental solutions for Touring, Corporate and Special Events) and its Sales & Integration Division (providing sales, installation and maintenance of AV solutions).

Below is our recent interview with Philip Giffard, President, Integration Division at Solotech:

Philip Giffard

Q: What do we need to know about Solotech?

A: Solotech is a world-class provider of technological solutions in audio, video, lighting and rigging, with nine locations throughout Canada and the United States (Montreal, Quebec City, Saguenay, Ottawa, Toronto, Nashville, DeKalb, Las Vegas and Los Angeles) and over 1,000 employees. Solotech creates and delivers innovative and unique experiences using cutting edge equipment and ever-evolving technical expertise.

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Q: Can you tell us more about your Integration Division?

A: Solotech’s Integration Division sells, installs and maintains lighting, audio and video solutions for Businesses, Sports Venues, Cultural & Entertainment Venues and the Public Sector, serving a wide variety of domestic and international projects & events. Such projects include Groupe CH (Montreal Canadiens), Videotron Center, Google, Canada’s House of Commons, National Arts Centre, Park Theatre, Rogers Arena (Vancouver Canucks), Montreal Alouettes, Agropur, Pierre-Elliott Trudeau Airport, Les Grands Ballets Canadiens, Montreal Olympic Stadium, At The Top, the Burj Khalifa in Dubai, Dragone, and Cirque du Soleil.

Solotech’s Integration Division has proven its place as a market leader; it is now part of North America’s TOP 10 Systems Integrators.

Q: How do you describe the customer experience you offer in System integration?

A: The needs of all our clients are very specific and have various degrees of complexity. We therefore make it a priority to analyze the project thoroughly and adapt our offer accordingly.

Our Integration team is composed of:

o A Team of Representatives and Experts in audio, video and lighting, who walk clients through their technology choices based on their needs, timelines and budgets
o A Projects Management Office, that ensures project management and equipment installation, along with clients’ consultants and contractors
o A Custom Manufacturing Team, composed of technicians and craftsmen, who conceptualize and produce tailored solutions to deliver the project seamlessly and down to the finest detail (transport cases, cabling, aluminium plates, electrical distribution, etc.)
o A Service Department, certified by manufacturing partners, which manages manufacturer’s warranties, ensures preventative maintenance, and offers numerous post-installation services including 24/7 equipment surveillance.

Q: How do you stay in the game and ahead of competition?

A: Choice
Our partnership with over 300 leading manufacturers in the world and our buying power allow us to supply our customers with any brands they choose or need, at competitive prices.

Our nine strategically placed offices in North America enable us to service the market very efficiently.

Hiring and training
We are growing rapidly. We therefore put a lot of effort in sourcing talent and continuously improving our benefits, since we must compete with the gaming and IT industry for talent. We are very thorough about who we hire and spend a lot of time training our resources to make sure they follow industry trends and are able to best serve and advise their clients.

Emerging market segments
Our team constantly searches for new opportunities in emerging market segments.

Our latest work surrounding SMART CITIES has allowed Solotech to carve out a niche in the public sector, notably for digital signage, electronic traffic signs, and much more!

We have also been surfing along the ever-evolving customer experience in SPORT EVENTS AND VENUES. No matter how technology can enhance attendees’ experience (signage, interactive lighting and sound, ultra-performing sound systems), Solotech goes out of its way to design the best solution possible, source the most suitable technology, install and maintain all seamlessly so that operations can continue without fail.

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Q: What are your plans for the future?

A: Solotech has growth in sight: organic, acquisitions and opening new offices. Although we are growing rapidly, our main goal is to make sure we build a solid foundation to make our growth sustainable and keep our focus on offering the best and most unique customer experience possible.