Listen to this articleBelow is our recent interview with Ricardo Casas, Chief Executive Officer at Fahrenheit Marketing:
Q: Could you provide our readers with a brief introduction to your company?
A: Fahrenheit Marketing was a company born out of a growing need for world-class agency services without the big box agency attitude. Back in 2008, when I founded the company, I left a much larger outfit, tired of the attitude and demeanor that is so pervasive among creative agencies. Clients were paying for a great deal of bloat without necessarily benefitting from that hefty investment. At that time, it felt to me like agencies were acting as if it was a great privilege to have them as the agency of record. Clients paid for the benefit of saying that they worked with this or that agency. Times were changing and I was right. That model would inevitably fail and clients would soon start looking for more substance in their agency partners. That was the spirit in which we started Fahrenheit Marketing. It wasn’t long before publicly traded and large privately held brands started knocking on our door. ALK Abello, PepsiCo, QuikTrip, Barbara Bush Foundation, D&B, Northern Reflections and so many others. Today, Fahrenheit is considered a boutique agency, going toe to toe with much larger outfits, providing exceptional customer service and industry know-how. The average experience tenure of our employees is 11 years. That’s more than most agencies can brag, especially for a boutique agency.
Q: What makes you the best choice? How are you unique?
A: Fahrenheit Marketing is an agency that is built on principle. We have always believed that in order to secure the trust of our clients, we’d have to be exceedingly honest and transparent in all we do. To that end, we make our clients an integral part of the conversation. We celebrate the wins and take responsibility for the misses, without ever wasting our client’s dollar. We’re incredibly nimble. You see, no one knows everything and when we launch a campaign, we can’t and don’t ever promise results. What we do promise, however, is honest hard work. That is all a client should be looking for. Realistically, much can be done in the way of best practices, research and implementation, but no one really has a silver bullet, no matter how much they may promise. Our agency is like that…transparent and inclusive of its clients in everything we do. If something isn’t going the way we expected, we pivot on a dime, refusing to ever through good money after bad.
Q: Who is your ideal client and why?
A: Our ideal client is typically the individual that understands brand building. I’ve written for Forbes on this topic a few times in the past. People need to understand that a brand is not built overnight. Clients that are looking for immediate results or a 10x return on the first month of engagement are the ones that I like to send to my competitors. LOL. To be more specific, though, to be a client at Fahrenheit you’ll be generating at least 1.5MM in annual revenue. It is very difficult to work with companies that fall below that threshold because they may not have the resources to fund the campaigns and gain the momentum they need to grow. A small, but effective engagement, starts with a monthly investment of as little as $3,700 in agency fees. That’s less than you’d pay a junior salesperson in the USA. Depending on the reach of the campaign, that number can grow significantly…I always tell my clients that the marketing budget should be somewhere around 8 to 10% of gross revenue…the bulk of that money should be spent on ad buy, not agency fees.
Q: What can we expect from you in next 6 months? What are your plans?
A: Fahrenheit is launching a massive SaaS company under a separate DBA. The company is named TrackNotion and you can learn more about it at www.TrackNotion.com. This app is a call tracking app that measures the effectiveness of advertising across multiple channels. It is fully integrated with META, Google and TikTok. Call attribution from ads is a big deal because apart from measurement, you won’t know where to invest your advertising dollars. TrackNotion has been in the works for 3 years and it is now available to the general public. We have successfully tested it and are currently measuring thousands of phone calls a month. TrackNotion is a product developed by the Fahrenheit staff and it was conceived, designed and developed with measurement in mind. Leveraging AI and the most advanced coding standards available, the app is very promising in every way.
Q: What is the best thing about your company that people might not know about?
A: The team at Fahrenheit Marketing is our greatest asset. The people that work here are very senior, capable and in spite of their accomplishments, very humble. We run a weekly anonymous poll, giving employees the opportunity to speak freely about their experience at the firm, and for the past 3.5 years, we have maintained a score between 4.3 and 4.7 out of 5. The average in our industry is 3.2 and 3.6. People like to work here. They like the culture. They like to know that the agency is committed to the success of their clients and that no one will be asked to perform anything dishonest to cover up a mistake or something like that. It’s a good place to work. It’s a great agency to work with.
