Below is our recent interview with Rafi Lieberman, the Founder & CEO at Bisket:
Q: Could you provide our readers with a brief introduction to your company?
A: Bisket is an AI-powered operating system built for the influencer marketing industry.
We started by solving the problems agencies and talent managers deal with every day: managing creator rosters, matching talent to brand briefs, tracking campaigns, creating proposals and media kits, managing pricing, and keeping creator data up to date.
Our bigger vision is to bring the fragmented influencer marketing workflow into one intelligent platform.
Q: What makes you the best choice? How are you unique?
A: Bisket was built from inside the influencer marketing industry, not adapted from a traditional CRM.
Our AI can analyze campaign briefs and rank the best creators from an agency’s roster, while our Brand Detection technology analyzes creator content and builds searchable intelligence around the brands they have featured.
We are building AI around real influencer marketing workflows rather than simply adding AI features to generic software.
Q: Who is your ideal client and why?
A: Today, our ideal customers are influencer marketing agencies, talent management companies, and creator managers.
They often operate across spreadsheets, CRMs, analytics tools, campaign trackers, media kits, and countless manual processes.
Bisket brings those workflows together so teams can operate faster, make better decisions, and scale without adding more disconnected software.
Q: What can we expect from you in the next 6 months? What are your plans?
A: Our focus is making Bisket smarter, more automated, and more connected.
We are continuing to expand our AI capabilities, improve agency workflows, introduce deeper integrations and customization, and build toward our larger vision of Bisket becoming the operating system for the influencer marketing world.
There is a lot more coming.
Q: What is the best thing about your company that people might not know about?
A: Bisket came from problems we were experiencing ourselves.
We work in influencer marketing, and many of the features started with a simple question: “Why are we still doing this manually?”
Instead of building software based on what we thought the industry needed, we started by building the tools we actually wanted to use every day.
