Below is our recent interview with Lawrence Shaw, CEO of AAAtraq:
Q: Could you provide our readers with a brief introduction to AAAtraq?
A: AAAtraq is an InsurTech solution that shields organizations from legal aggression and brand damage by making it easier to understand compliance requirements, less distracting to achieve and lower cost to maintain compliance.
It would be inconceivable to open a new building that did not comply with the regulations laid down by the American Disabilities Act (ADA). The same principle is true of websites and their content. Organizations that fail in their ADA obligations are increasingly finding themselves open to the risk of brand reputation damage and litigious approaches by aggressive lawyers.
AAAtraq’s intelligence-driven automation provides organizations with their principle-driven pathway to compliance, with clear timescales and milestones.
In a subscriber’s first month, after an hour or so’s work they benefit from $10,000 of litigation cost coverage, rising to $50,000 as clients progress. This is included in the $99/month subscription.
Q: Who is your ideal client and why?
A: US organizations of all sizes are being sued for ADA non-compliance. We have seen high profile examples such as the Dominos case through to writs served on a string of bicycle shops in California. With any organization owning a website under threat from litigation, AAAtraq is suitable for all. The costs coverage included as part of the subscription makes AAAtraq particularly attractive to those concerned about the threat of litigation.
Q: Why is AAAtraq targeted at risk managers within organizations?
A: Despite the clear threat that breaches already pose, the majority of organizations are not taking the issue of ADA compliance seriously. Digital teams and webmasters are almost always left to deal with the problem, and they are not taking the necessary steps to ensure their organisation is compliant. The problem is hidden from those managing organizational risk whilst the damage to a company brand from ADA non-compliance is considerable.
Risk managers need to assess the risk for themselves and AAAtraq serves this purpose. Risk managers can easily understand their current level of risk and clearly see the pathway to compliance their organization needs to take. Monitoring progress against that plan without being hoodwinked by those providing digital services is also straightforward.
The risk of ADA non-compliance is a growing threat for businesses as they expend their digital footprints and that risk is still largely being ignored. It is a threat that risk managers need to ensure is adequately addressed and should be part of a company’s organizational risk management programme. Firms have two choices. Comply now or face litigation and then comply. Ignoring the issue is no longer an option.
Q: What can we expect from AAAtraq in next 6 months? What are your plans?
A: Over the next 3-6 months we are bringing about a change in the focus on how to manage website ADA compliance. Rather than the digital headache managing risk causes currently, AAAtraq will help stop the endless repeated correction of the ‘same’ issues and deal with the route cause by better supporting staff and bringing digital suppliers to account.
This process will help to reduce costs overall and, by make ADA compliance easier to understand, improving internal confidence. Everyone benefits, from internal staff in control of the process to an improved digital experience for customers.
Q: What is the best thing about AAAtraq that people might not know about?
A: AAAtraq is aimed at those responsible for risk management within their organizations, not the digital teams or individuals that manage the website. The solution acts as an independent compliance identification and management service to ensure risk managers can understand for themselves the extent of the problem.
Too often we see a false sense of security with senior leaders relying on what they are told by digital teams. Because they themselves rely on flawed accessibility plugins or don’t wish to reveal that the sites they have been managing for years are not compliant, misleading feedback and reporting to risk mangers is leaving many organizations exposed to litigation.