An Interview With Jason Flowerday, CEO Of MDBriefCase

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Below is our recent interview with Jason Flowerday, CEO at MDBriefCase:

Q: Could you provide our readers with a brief introduction to MDBriefCase?

A: MDBriefCase is a Canadian-based, global leader in online medical education for Health Care Practitioners. Our teams excel at developing and delivering engaging and interactive Continuing Medical Education and Continuing Professional Development. Our mission is to accelerate the impact of our global stakeholders by enabling better healthcare decision-making.

At MDBriefCase, we strive to be a catalyst for innovative, outcomes-based e-learning products and services that integrates evidence, expert medical insights and education with our healthcare practitioner (HCP) community to change behaviours and improve patient outcomes.

Q: What types of courses are available to choose from?

A: Over the past twenty years, MDBriefCase has been privileged to work across almost every therapeutic area in the development of online courses for physicians, pharmacists, nurses and allied healthcare practitioners. Through generous support from our sponsors and collaboration with leading medical societies and accreditation partners, MDBriefcase has developed over 2,000 courses and provided our 250,000+ members with more than 2 Million hours of accredited content. Our courses range from accredited multi-module case studies with pre and post assessments, to podcasts, newsletters, webinars and a growing array of interactive products and services to meet the needs of our global clients, which include HCPs and large healthcare institutions.

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Q: Are your programs accredited?

A: The primary purpose of Continuing Medical Education (CME) and Continuing Professional Development (CPD) activities is to address the educational needs of healthcare professionals in order to improve the healthcare of patients worldwide.
CME/CPD providers are responsible for ensuring the scientific validity, objectivity and completeness of these activities. Accordingly, CME/CPD providers, such as MDBriefCase Group, abide by accreditation criteria outlined by accreditation organizations across multiple jurisdictions:

•Royal College of Physicians and Surgeons of Canada (RCPSC)
•The College of Family Physicians of Canada (CFPC)
•Fédération des médecins omnipraticiens du Québec (FMOQ)
•Canadian Council on Continuing Education in Pharmacy (CCCEP)
•Ordre des Pharmaciens du Québec (OPQ)
•Canadian Nurses Association (CNA)
•Canadian Association of Optometrists (CAO)

•Royal Australian College of General Practitioners (RACGP)
•Australian College of Rural and Remote Medicine (ACRRM)
•Royal Australasian College of Physicians (RACP)
•Australian Pharmacy Council (APC)
•Australian Primary Health Care Nurses Association (APNA)
•Australian College of Nursing (ACN)
•Australian Diabetes Educators Association (ADEA)

•Royal College of General Practitioners (RCGP)
•European Association of Centres of Medical Ethics (EACME)

Middle East
•Saudi Commission for Health Specialties (SCFHS)
•Dubai Health Authority (DHA)
•Health Authority – Abu Dhabi

Q: Can you walk us through your course development process? How does it work?

A: Each course typically takes between two and four months to develop with faculty input, instructional design and accreditation before we host and market the program to our members. The basis of each program includes a needs assessment of the target audience to identify key gaps within knowledge and competencies that are considered important for improving patient outcomes. Expert medical writing and referencing the latest clinical guidelines along with real-world cases contributed by MDBC’s steering committee generally forms the foundation of our courses. Since we work across so many different geographies, we’re always cognizant of the local and cultural adaptations and respectful of the accreditation requirements that are unique to each jurisdiction before a program is launched and marketed to select target audiences.

Q: What are the benefits of partnering with MDBriefCase for institutions across the world?

A: MDBriefcase brings the collective experience of 20 years in leading online and blended education with the ability to deliver highly effective and behavior changing courses at a fraction of in-person training costs. We are experts are integrating new information into modern clinical practices through rich, multimedia experiences. Now with a state-of-the-art learning management system (LMS) powering our educational platform, we can easily rebrand, or white label, our platform to resemble any institution that is looking to curate and build their own brand, leadership and library of online CPD content for its employees and stakeholders. This is particularly relevant in the emerging markets that we’re partnering in and a big differentiator for MDBC since we’re known for being content development experts and can now easily and affordably provide an LMS solution that will plug into virtually any hospital or institutions IT system. In short, MDBC brings a partner-oriented mindset with an extensive library and content and expertise that allows it to accelerate the goals and impact of organizations that value CHE and CPD for their workforces.

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Q: What can we expect from MDBriefCase in the future?

A: Without giving it all away, I’d say that MDBriefCase has come through a major transformation over the past year and we’re poised for continued growth and innovation across the products and services that we are endeavoring to create for our clients. We have a heightened focus on striving to develop content and tools that will allow us to truly measure improved patient outcomes and we look forward to working with the world renowned thought leaders, clients and institutions that push us to continually improve and innovate as individuals and as a team.