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Below is our recent interview with Jared Wynne, Co-founder, Editor-in-Chief at WIN:
Q: Could you provide our readers with a brief introduction to WIN?
A: WIN is an esports company built explicitly to serve the esports audience. We were founded by esports enthusiasts and every member of our company has a real passion for esports.
We offer three main products. The first is WIN.GG, an esports media platform featuring editorial content, a database with thousands of player and team entries, and live scores and schedules that allow users to track the latest competitions in real time.
The second is WINNERS League, a competitive platform that we are operating through FACEIT, which is itself one of the premier names in the industry. We had over 700 teams compete in our first season, and we’re already preparing for further growth in our second season in 2019.
Finally, there’s WINNERS.bet, a sportsbook that is being built from the ground up for esports and its audience. It is our aim with WINNERS.bet to provide a gaming experience that is better suited to esports customers than any other in gaming, and we feel very confident in achieving that goal.
Q: Why is now the time for a solution like WIN?
A: The growth of esports is no longer a secret. This is a billion-dollar industry, with Goldman Sachs estimating revenues of $3 billion USD by 2022. There are hundreds of millions of fans across the globe, consuming hundreds of billions of minutes of live streaming content. It’s a space that is growing every year, its fans are young and loyal, and the entire industry exists on the cutting edge of media and technology with its focus on streaming, social networking, and live event production for digital audiences.
As a result of this growth, a lot of companies have come and gone in the space in a relatively short period of time. The reason for this is simple: they don’t quite understand what they’re getting into. They see the rapid growth, the immense audience, the increasing investment, and they want to be a part of that upward trend.
But esports is a unique space. It’s a crossing point for video games, sport, and digital connectivity. It has its own culture, its own feel. Every member of the WIN team understands that. We speak the language of esports with a native fluency.
That understanding is what empowers WIN and drives our continued success.
Q: How is the esports market different today than it was just a few years ago?
A: The industry’s growth is just incredible. In the grand scope, esports is still in its nascent stage. But its success has been so fast and so dramatic that it can be easy to forget that. Each and every year is bringing with it significant change to the industry’s landscape.
We’re still seeing a bit of a land grab from investors and those who want to stake a claim in the space, but I think we’re going to progressively see a more deliberate, if not always more considered, approach.
The industry’s players who know what they’re doing and how to go about doing it are going to continue to stand out. It’s those entities who will most benefit from the continued growth of esports, and we intend to be among them.
Q: What is going to make your content unique?
A: I’ll emphasize again our understanding of this space. We get it. We get esports. Our team members play these games, they watch these games, they talk to our users every day. There’s simply no better way to understand your audience and its desires than to be a part of that audience yourself. There’s no other way to replicate the sort of intuition that comes from living and breathing the space you work in.
And it’s not all just about knowing what works for our users. Our team also boasts a wealth of knowledge and experience in working with various search and social algorithms, in customer acquisition and retainment, in working with industry partners. We’re combining that business understanding with our feel for the space and the fans that power it. That’s what we bring to the table.
Q: What are your plans for the future?
A: We intend to grow along with the industry. We’re in this for the long haul. Our first focus is on making sure that the products we deliver to our customers are as good as they can be. We believe very strongly in promoting a positive user experience and we’re putting the hours in to achieve that across the board.
Once we feel that we’ve achieved that in all that we’re doing today, we’ll branch out from there. Ours is a deliberate approach.
WINNERS.bet is launching in 2019, which we’re very excited about.
We have our second season of WINNERS League coming up, which is going to be a big improvement even from the success of our first season. And we’re currently in the process of further staffing up behind WIN.GG to maximize our flow of unique and original content, both written and in video.
This is an exciting time for us, and we’re even more excited about our future.