Below is our recent interview with Dan Curran, President & Founder of PowerPost:
Q: For those who haven’t heard of it, what is the best way to describe PowerPost?
A: PowerPost is the only content publishing platform that guarantees to drive revenue. We have both a self service and a unique done-for-you platform that leverages predictive intelligence to deliver ROI. PowerPost turns modern brands into powerful publishers of premium content.
Q: Why modern brands choose PowerPost?
A: To compete in today’s complex digital marketing landscape, brands require a simplified means to publish premium content. You need an intuitive technology solution to discover, engage and convert high-value customers. We are on a mission to fundamentally change how content is written. Simply put, we are faster, smarter and more economical versus hiring in-house talent or using an expensive ad agency.
Q: How is online marketing different today than it was just a few years ago?
A: Brand marketers and agencies have historically been terrible at quantifying marketing ROI. It is mission critical for CEO’s to demand that a dollar spent returns two dollars – or more! Marketing efforts need to align perfectly with sales expectations and measured at each step. Consumers will reward those brands who provide quality content to help inform the buying decision. PowerPost has connected all the dots.
Q: You’re investing in AI in order to enhance and simplify content publishing; could you tell us something more about that?
A: Consumers are now pre-conditioned to expect hyper-personalization and contextual content to make a buying decision. AI has been a wonderful gift to brand marketers. PowerPost is on the frontlines to leverage AI to drive efficiencies and enhance brand experiences. PowerPost allows brands to become self-publishers and remove friction between themselves and the consumer.
Q: What is the biggest challenge you’ve faced in your business and how did you overcome it?
A: Brands remain, rightfully so, nervous when allocating budgets for their marketing initiatives. PowerPost is breaking new ground by simplifying the entire content publishing process. It has taken a few years to convince brands that they must unshackle their reliance on an outdated agency model and migrate towards a much smarter and faster approach. We love evangelizing this ‘new way’ of marketing and helping our clients save money and drive revenue. As we like to say; Publish or Perish!