An Interview With Cory Sarver, Chief Operating Officer At CityFALCON

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Using machine learning, automation, and natural language processing (NLP), CityFALCON structure financial content, generate analytics, extract insights, and deliver personalised data to users and clients via web (2 and 3), mobile, and API.

Below is our recent interview with Cory Sarver, Chief Operating Officer at CityFALCON:

Q: What is your mission?

A: Our mission is to level the playing field in the financial content space so ALL market participants have access to data to make decisions. We already serve retail users and enterprise clients (including eToro, BNP Paribas,, and several others).

Q: Any highlights on your recent announcement?

A: The Insider Transactions tool is a big step for us based on our work in machine learning, financial content extraction and structuring, and delivery. We are starting with the SEC, from which we have 5 million filings back to 1996. We pull out the data, understand the transaction, and repackage it in more useful formats, all through automated means. The delivery via API is like our other products (simple, data-based) while on the web and mobile we have created some very nice visuals. See Tesla’s transactions here (and our post examining Tesla and Zoom as case studies).

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Q: Can you give us more insights into your offering?

A: We have a ton of content (news, Tweets, investor relations docs and presentations, filings, sentiment, key headlines, relevance scores…). The Insider Transactions tool is one more in the due diligence and monitoring tookit we offer users and enterprise clients. This is all priced at affordable levels: web/mobile are $8-19/month and the API for enterprises starts at $300/month. You can even use a lot of the platform without registering an email.

Q: What can we expect from your company in next 6 months? What are your plans?

A: This was a first step into extracting and structuring data specifically from filings. We are looking at another major use case for this work in the near future, plus a similar extraction and structuring but from news (beyond what we already do). We have a couple other features slated for release in the next 6 months to a year, too. And we’re always improving what we already have.

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Q: What is the best thing about your company that people might not know about?

A: We did remote work before it was mainstream, starting in London with a single founder and then our first few hires outside London, mainly in Ukraine. Having such a culture from the start really helped during Covid when suddenly remote work became the norm in the knowledge industries. Our language coverage is another cool thing, as we’ve noticed a lot of players in the space focus mostly on English.