Below is our recent interview with Bill Bruno, Chief Executive Officer at D4t4 Solutions:
Q: Could you provide our readers with a brief introduction to your company?
A: D4t4 Solutions is publicly traded on the London AIM exchange. Whether we are building high-performing analytic environments or capturing and contextualizing the data that becomes the backbone for marketing and fraud, our goal is to continue to challenge organizations to think differently about data and ultimately accelerate their digital transformation goals.
Q: Any highlights on your recent announcement?
A: We have delivered a cookieless solution called Celebrus CX Vault, when no other platform has been able to do that. It’s the first and only no-party data solution on the market.
Q: Can you give us more insights into your offering?
A: We now provide a unique patent-protected solution that enables brands to provide relevant and timely messages to their customers such that absolutely no data is shared with anyone or any business. That’s why we call it no-party data.
Information about what is relevant and interesting to a user is completely sealed in a vault within their browser while they visit a website and yet it provides a seamless customer experience for the brand to provide meaningful and relevant messages, offers, and information.
Q: What can we expect from your company in next 6 months? What are your plans?
A: We are already working on further innovations and generally do two major releases per year. Expect to hear more from us later this year.
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Q: What is the best thing about your company that people might not know about?
A: We are working to introduce Celebrus to brands that may not know about our unique offerings. Our Celebrus CDP has been around since 1999, long before many of the other technologies in martech today. We capture and contextualize digital data better than any other platform in the world.