Below is our recent interview with Lennie Gunder, Global Director of Marketing at AffinityX:
Q: Lennie, what is AffinityX?
A: AffinityX is a global provider of industry-leading digital marketing, advertising, creative, and print solutions, working to generate exceptional, measurable results for every client. Our adaptive, customer-first approach pairs the best talent with strategic solutions, working to streamline multiple processes, technologies, and platforms to help businesses develop efficiencies and achieve success. For more than 30 years, AffinityX has served as an extension of teams like yours and is uniquely positioned to meet your business goals and help you grow!
Q: Any highlights on your recent announcement?
A: On May 10, 2023, AffinityX, a prominent company specializing in advertising and marketing solutions, commemorated its 30th year of operation. Our company’s growth and transformation throughout the last 30 years reflect our unwavering dedication to innovation. Throughout this time, AffinityX has expanded its range of services from digitizing embroidery to creating documents, providing graphic design and copywriting, as well as offering newspaper print production services and digital advertising solutions.
Q: Can you give us more insights into your offering?
A: AffinityX enables advertising agencies, print and digital media publishers, and major brands to unlock their marketing potential. We offer a comprehensive range of tools, technology, and expertise to assist our partners in executing their strategies with exceptional accuracy. This includes services such as design services, content creation, media planning, advertising, and marketing fulfillment.
Q: What can we expect from your company in the next 6 months? What are your plans?
A: AffinityX is committed to delivering innovative solutions for our customers and helping them maximize their advertising and marketing spend. We are excited about our planned expansions into the Creator Marketplace and Social Commerce arenas and introducing new product offerings including AI-enabled technology services.
Q: What is the best thing about your company that people might not know about?
A: The culture of AffinityX is our lifeblood. Our team has empathy for customers’ goals and aspirations, which has naturally led to anticipatory problem-solving over the past 3 decades. We often know what the customer needs before they even know it, and we don’t wait to be told… we figure it out, providing much more than our customers ever asked for. This was superimposed on a strong foundation of perseverance, transparency, and trust.