Below is our recent interview with Heath Driscoll, VP and Business Development at Active Witness:
Q: Could you provide our readers with a brief introduction to your company?
A: Active Witness is a first of its kind Access Control and visitor management system. We utilize our proprietary IoT edge device which utilizes AI to help make facility access more secure yet easier to use for administrators and end-users alike. We call our device Sima.
Sima utilizes our patent pending, multi-factor authentication to help secure any facility from unauthorized personnel with mobile access (via QR-codes) and facial biometrics. System administrators are free to choose the level of security they desire for their facilities, access points or for each end-user (employees, contractors, or visitors) by selecting single-factor authentication or dual-factor authentication.
Q: Any highlights on your recent announcement?
A: Active Witness recently launched our Sima device and software in Western Canada and are expanding across North America later in Q4 2021.
Q: Can you give us more insights into your offering?
A: Our proprietary Sima device is a plug-and-play solution. This is why our technology is the perfect fit for any organization looking to upgrade their facility access with minimal start up costs and minimal complexity. How is our technology so easy and less expensive to implement?
· Hardware costs are only $295 USD. A fraction of typical biometric solutions and legacy technology.
· POE (Power Over Ethernet) based installation, meaning if connected to the internet with an ethernet cable (Cat5 specifically) and is connected to an electric strike or maglock, you’re good to go!
· Subscription costs are as low as $55 USD / month (<50 users) and are tailored to the user solution.
But the most impressive thing about our Access Control solution isn’t our hardware, it’s our software. By utilizing cloud-based infrastructure and mobile credentials, facility access is easier than ever before. We have developed a multi-platform smartphone app (Android and IOS) which is used by both administrators and end-users alike. And the best part is – it will never stop developing because our engineers are hard at work, making the product better everyday – something you would never get with legacy technology.
Q: What can we expect from your company in next 6 months? What are your plans?
A: Active Witness will be expanding to Eastern Canada and the United States by the end of the year. Over that period of time we will be focusing on adding better functionality to the data analytics of our software. The Active Witness app currently allows users to access robust facility access analytics and we will be working hard to make this functionality more useful to our end users.
We are also working with several partners on some very exciting new installations which will be announced later in Q4. These partnerships extend to multiple verticals including the food & beverage industry, luxury real estate as well as sports & entertainment.
Q: What is the best thing about your company that people might not know about?
A: Many people don’t know the difference between facial recognition and facial verification. Many cities and states currently have bans on the use of facial recognition, due to privacy concerns. Facial recognition uses video feed and large databases to find and confirm identities of users to answer the question – “who are you?”. We use something different…
Our technology utilizes facial VERIFICATION, which requires users to present an identity claim, in this case a QR-code, this prompts our device to confirm the identity of the individual who presented the QR-code. Given each QR-code is unique to each user, this actually creates a 1 to 1 comparison for identity confirmation – this answers a different question, “are you who you say you are?”. Furthermore, privacy issues are mitigated as unbeknownst passerby’s are not having their biometric information recorded and analyzed without their consent.